Bill Keogh is Chairman and CEO at Advisen. He has spent more than 25 years in the insurance industry, having developed a passion for applied insurance analytics in the early 1990’s. Prior to joining Advisen, Bill was CEO at Ultimate Risk Solutions. Having spent his early career underwriting insurance and reinsurance in the US, Europe, and Latin America, he became intrigued with the emerging discipline of risk modeling. After over a decade underwriting with AIG, NAC Re and then Swiss Re, Bill joined RMS where he ultimately led their global client development team. In 2008 he joined EQECAT, and as President, guided the design and roll-out of the new RQE® platform. He was then a senior member of the decision support team at TigerRisk before joining Ultimate Risk Solutions. Bill is a graduate of Boston University and a founding board member of the International Society of Catastrophe Managers (ISCM). Bill is based in New York, NY.